Waste-Related Behaviour Change Campaigns

WRAP's aim is to make people understand why they need to make a change and then help them easily make that sustainable change.

The team at WRAP targets the audience segments, behaviours, and areas where it can make the biggest impact. By understanding its target audiences, and working with key stakeholders, it tests, learns, and adapts; always learning and changing if something does not go to plan.

It works with key partners to design, pilot, and evaluate behaviour change interventions ready for roll-out at large scale. Since 2019, it has developed over 20 intervention prototypes to tackle food waste in the home and delivered multiple food waste and recycling pilots, with plenty more in progress and in the pipeline.

This resource is a set of assets, including posters, text, and web images, that can be used for waste-related behaviour change campaigns.