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The Behavioural Insights Team’s Digital EAST® Cards

This EAST® Card tool will help you to apply principles from behavioural science to a policy challenge you’re facing.

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Provided by: The Behavioural Insights Team

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Community People Stakeholders Behaviour change Policy and strategy development

Welcome to the Behavioural Insights Team’s Digital EAST® Cards.

What is it? This EAST® Card tool will help you to apply principles from behavioural science to a policy challenge you’re facing. BIT’s EAST® Cards are a practical resource that explains core principles from behavioural science and how to apply these principles to policy challenges.

How to use this tool

  • Step 1: Review the EAST® Framework (a practical framework to apply behavioural insights).
  • Step 2: Narrow your focus from a high-level goal to a specific behaviour that you want to change.
  • Step 3: Use the tool to identify opportunities to apply principles from behavioural science to a policy challenge you’re facing.

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