The barriers to retrofitting - Net Zero Go
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The barriers to retrofitting

According to the Behavioural Insights Team’s past work and research, customers can face various types of barriers when retrofitting their homes. Several examples are provided here, along with where they can come up during a customer’s domestic retrofitting journey.

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According to the Behavioural Insights Team's past work and research, customers can face the following types of barriers when retrofitting their homes:

  • Capability barriers
  • Opportunity barriers
  • Motivation barriers

Below are a number of examples for each type of barrier and where they can come up during each stage of a customer's domestic retrofitting journey

 

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