LGA Behavioural Insights Templates, Letters, and Tools - Net Zero Go
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LGA Behavioural Insights Templates, Letters, and Tools

Tools that local authorities have used to successfully nudge residents towards social good.

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Safeguarding

Aim: Reduce the volume of non-urgent calls made by school-based designated safeguarding leads (DSLs) to their Multi-Agency Safeguarding Hub (MASH).

What is the nudge? Training and a safeguarding poster.

 

Uptake of Cancer Screening

Aim: Increase the number of people taking up the bowel cancer screening programme.

What is the nudge? BI cancer screening letter.

 

Fire and Rescue

Aim: Reduce the number of accidental fires in the home.

What is the nudge? A series of messages to people after they may have consumed alcohol on a night out.

 

Garden Waste

Aim: Increase the take-up of payment by annual direct debit for the garden waste collection in order to reduce processing and chasing costs, specifically around cheques – the most costly method of payment for the council.

What is the nudge? Final DD customer letter and Final Non DD renewal letter with attached payment methods.

 

Reducing Littering

Aim: Reduce the amount of littering in coastal areas.

What is the nudge? Free refuse sacks with accompanying imagery.

 

Housing

Aim: Reduce the number of people relying on the depleting council housing stock and direct those who can, towards private rented housing.

What is the nudge? A personal housing action plan letter.

 

Housing Arrears

Aim: Encourage tenants who were in arrears and who had not been in contact with the Collections team to get in touch and access support.

What is the nudge? A letter.

 

Reducing Household Waste

Aim: Reduce general waste in households.

What is the nudge? Waste management guidance for residents, and waste focused events in the local area.

 

Public Health

Aim: Improve treatment uptake amongst individuals who require support for drug and alcohol misuse.

What is the nudge? Appointment cards, text reminders, and displaying the cost of a missed appointment.

Aim: Decrease the number of people buying fizzy drinks from a hospital café.

What is the nudge? A large red ‘stop’ sign.

Aim: Encourage students to swap sugary food items with more healthy ones in school canteens.

What is the nudge? A series of messages personalised to each student to encourage healthier eating.

 

Domestic Violence

Aim: Increase the number of domestic abuse victims taking up support services.

What is the nudge? A contact information card for victims of domestic abuse.

 

Adult Social Care

Aim: Increase the number of people who have assistive technology installed in their home, where appropriate.

What is the nudge? A behaviourally informed leaflet for service users and a handout for social workers.

Aim: Increase the number of people paying their adult social care invoice.

What is the nudge? A series of notices to pay and reminder letters about when and how to pay.

 

Children's Social Care

Aim: Shift demand for Special Educational Needs (SEN) transport from direct transport to alternative travel options by redesigning communications.

What is the nudge? A series of behaviourally informed emails to schools.

Aim: Reduce the number of children and young people with Education, Health, and Care Plans, where appropriate.

What is the nudge? A bank of changes to the way in which Warrington runs its Special Educational Needs and Disabilities (SEND) Panel (Appendices 1 – 8).

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