Electrification of Heat: Effective conversations between customers and installers - Net Zero Go
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Electrification of Heat: Effective conversations between customers and installers

‘Heat pump talk – effective conversations between customers and installers throughout the heat pump installation journey’ follows the customer journey from the initial ‘enquiry stage’ through to the ‘post-installation stage’ and sheds light on the most frequently asked customer questions.

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Capture - Heat pump talk.PNGHeat pump talk – effective conversations between customers and installers throughout the heat pump installation journey’ follows the customer journey from the initial ‘enquiry stage’ through to the ‘post-installation stage’ and sheds light on the most frequently asked customer questions. ‘Heat pump talk’ also provides example responses and follow-up questions for heating professionals to discuss with their customers.

The guide was produced as part of the ‘Electrification of Heat’ Demonstration Project. The project, which is funded by the Department for Energy Security and Net Zero (DESNZ) (formerly the Department for Business, Energy, and Industrial Strategy (BEIS)), seeks to better understand the feasibility of a large-scale rollout of heat pumps in homes across the UK.

During the ‘Electrification of Heat’ Demonstration Project, Energy Systems Catapult (ESC) spoke to many participants and installers about their experience of installing heat pumps. From this, ESC learned how customers and installers can interact most effectively at different stages of the customer journey.

Interview case studies were conducted with several of the participants, and three participants were asked specifically about communicating effectively with installers based on their experience in the project. Three heating engineers installing heat pumps on behalf of the project were interviewed about how to have effective conversations with consumers, the findings of which helped to produce the ‘Heat pump talk’ guide.

ESC is making this report available under the following conditions. This is intended to make the Information contained in this report available on a similar basis as under the Open Government Licence, but it is not Crown Copyright: it is owned by ESC. Under such licence, ESC is able to make the Information available under the terms of this licence. You are encouraged to Use and re-Use the Information that is available under this ESC licence freely and flexibly, with only a few conditions. Using information under this ESC licence Use by You of the Information indicates your acceptance of the terms and conditions below. ESC grants You a licence to Use the Information subject to the conditions below. You are free to:

  • copy, publish, distribute and transmit the Information
  • adapt the Information
  • exploit the Information commercially and non-commercially, for example, by combining it with other information, or by including it in your own product or application.

You must, where You do any of the above:

  • acknowledge the source of the Information by including the following acknowledgement: “Information taken from Business models and complementary funding mechanisms to support heat pump deployment, by Energy Systems Catapult”
  • provide a copy of or a link to this licence
  • state that the Information contains copyright information licensed under this ESC Licence.
  • acquire and maintain all necessary licences from any third party needed to Use the Information.

These are important conditions of this licence and if You fail to comply with them the rights granted to You under this licence, or any similar licence granted by ESC, will end automatically.

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