When you bring your smart local energy system to market, you'll need to be able to show customers how your offering can generate value in their lives if you want them to actively engage. This can't be achieved by just providing a list of features and hoping they'll be interested. Instead, you'll need to understand and deliver the benefits they desire.

To do this, you'll need real consumer insight that goes beyond generating interesting data and provides you with actionable insights. These insights will enable you to develop a service offering that consumers find appealing, to design it so that it's easy for them to use, and to test it to confirm it delivers value.

What We Did

We produced a starter guide that'll give you a structured approach to understanding the consumers at the centre of your business model. To do this, we collected and summarised the wealth of experience our Consumer Insight Team has accrued in the areas of research, design and trials. This has been distilled into a series of practical examples of consumer insight programmes, based on our own operational approaches.

How It Will Benefit Your Project

Using the lessons we've learned from a range of projects and programmes, you'll be able to accelerate the development and deployment of your own consumer insight generation.

This has the potential to save you time and money through more focused research and trials that will ensure you develop the right offering. It could also help you demonstrate consumer buy-in to investors at an earlier stage, potentially reducing your overall time to market.

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