Tools that local authorities have used to successfully nudge residents towards social good.
Safeguarding
Aim: Reduce the volume of non-urgent calls made by school-based designated safeguarding leads (DSLs) to their Multi-Agency Safeguarding Hub (MASH).
What is the nudge? Training and a safeguarding poster.
Uptake of Cancer Screening
Aim: Increase the number of people taking up the bowel cancer screening programme.
What is the nudge? BI cancer screening letter.
Fire and Rescue
Aim: Reduce the number of accidental fires in the home.
What is the nudge? A series of messages to people after they may have consumed alcohol on a night out.
Garden Waste
Aim: Increase the take-up of payment by annual direct debit for the garden waste collection in order to reduce processing and chasing costs, specifically around cheques – the most costly method of payment for the council.
What is the nudge? Final DD customer letter and Final Non DD renewal letter with attached payment methods.
Reducing Littering
Aim: Reduce the amount of littering in coastal areas.
What is the nudge? Free refuse sacks with accompanying imagery.
Housing
Aim: Reduce the number of people relying on the depleting council housing stock and direct those who can, towards private rented housing.
What is the nudge? A personal housing action plan letter.
Housing Arrears
Aim: Encourage tenants who were in arrears and who had not been in contact with the Collections team to get in touch and access support.
What is the nudge? A letter.
Reducing Household Waste
Aim: Reduce general waste in households.
What is the nudge? Waste management guidance for residents, and waste focused events in the local area.
Public Health
Aim: Improve treatment uptake amongst individuals who require support for drug and alcohol misuse.
What is the nudge? Appointment cards, text reminders, and displaying the cost of a missed appointment.
Aim: Decrease the number of people buying fizzy drinks from a hospital café.
What is the nudge? A large red ‘stop’ sign.
Aim: Encourage students to swap sugary food items with more healthy ones in school canteens.
What is the nudge? A series of messages personalised to each student to encourage healthier eating.
Domestic Violence
Aim: Increase the number of domestic abuse victims taking up support services.
What is the nudge? A contact information card for victims of domestic abuse.
Adult Social Care
Aim: Increase the number of people who have assistive technology installed in their home, where appropriate.
What is the nudge? A behaviourally informed leaflet for service users and a handout for social workers.
Aim: Increase the number of people paying their adult social care invoice.
What is the nudge? A series of notices to pay and reminder letters about when and how to pay.
Children's Social Care
Aim: Shift demand for Special Educational Needs (SEN) transport from direct transport to alternative travel options by redesigning communications.
What is the nudge? A series of behaviourally informed emails to schools.
Aim: Reduce the number of children and young people with Education, Health, and Care Plans, where appropriate.
What is the nudge? A bank of changes to the way in which Warrington runs its Special Educational Needs and Disabilities (SEND) Panel (Appendices 1 – 8).