Business Model Canvas - Net Zero Go
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Business Model Canvas

A business model describes the rationale of how an project creates, delivers, and captures value. The process of business model construction and modification is also called business model innovation and forms a part of business strategy.

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A business model describes the rationale of how a project creates, delivers and captures value. The process of business model construction and modification is also called business model innovation and forms a part of business strategy. The term business model is used to cover many aspects of a project.

In theory and practice, the term business model is used to describe many different core aspects of a project, including purpose, business process, target customers, offerings, strategies, infrastructure, organisational structures, sourcing, trading practices, and operational processes and policies including culture.

The business model canvas is a strategic planning tool used to illustrate and develop a business model. The business model canvas template clearly identifies the key elements that make up a business model. Additionally, it simplifies a business plan into a condensed form. The business model canvas template acts like an executive summary for the business plan.

The canvas divides the business model into nine building blocks across 3 pillars

  • Viability – Is the business model commercially viable?
    • Cost Structure
    • Revenue Streams
  • Feasibility – What is needed to deliver the business model?
    • Key Partners
    • Key Activities
    • Key Resources
    • Desirability – What is the value of the business model to a local authority?

      • Value Propositions
      • Customer Relationships
      • Customer Segments
      • Channels

    The canvas lays these blocks out in a consistent way to create a repeatable approach.

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