The Local Government Association supported councils to encourage behaviour change in communities to improve outcomes and reduce demand on public services. Find out about our projects and consider whether you can use behavioural insights in your work.
The Local Government Association (LGA) has supported behavioural insights projects in the following service areas:
Adult Social Care
Knowsley Council – increasing the uptake of assistive technology in adult social care
For more information email david.tyrrell@knowsley.gov.uk
Leeds City Council – improving efficiency and outcomes during initial contact with adult social care services
For more information email carl.arnold@leeds.gov.uk
Children and Young People
Croydon Council – reducing demand for transport services for those with special educational needs and disabilities
- Case study
- Scoping document
- Project work
- Nudge communications (Microsoft Word download, 206 kB)
- Final report
For more information email amy.jones@croydon.gov.uk
Newcastle City Council – increasing the number of families taking up ‘early help’ plans from children’s services
For more information email stephen.foreman@newcastle.gov.uk
Norfolk County Council – reducing the number of school exclusions
For more information email helena.bunn@norfolk.gov.uk
North East Consortium (including Darlington Council, Durham Council, Gateshead Council, Hartlepool Council, Middlesborough Council, Newcastle Council, North Tyneside Council, Northumberland Council, South Tyneside Council, and Sunderland Council) – Improving mental health consortium
- Scoping report
- Final report
- Case study
- Communications materials (Microsoft Word download, 407kB)
For more information email lorraine.hughes@sunderland.gov.uk
Warrington Borough Council – reducing the number of children and young people with Education, Health, and Care Plans
For more information email pworthington@warrington.gov.uk
Warwickshire County Council – reducing the volume of non-urgent calls made by school-based designated safeguarding leads (DSLs) to their multi-agency safeguarding hub (MASH)
- Case study
- Scoping document
- Project work
- Re-scoping document (due to COVID-19)
- Nudge communications
- Final report
For more information email rosaleenemson@warwickshire.gov.uk
Climate, Environment, and Waste
Devon Councils Consortium (including Devon Council, East Devon Council, Exeter Council, Plymouth Council, South Hams Council, and West Devon Council) – Using behavioural insights to encourage homeowners to make their homes more energy efficient
For more information email lucinda.brook@plymouth.gov.uk
Kent Councils Consortium (including Ashford Borough Council, Folkstone and Hythe District Council, Gravesham Borough Council, Kent County Council, Medway Council, Sevenoaks District Council, Swale Borough Council, Thanet District Council, and Tonbridge and Malling Borough Council) – reducing energy usage among homeowners
- Case study
- Scoping document (Microsoft Word download, 481 kB)
- Final report
- Appendix
For more information email laura.taylor@kent.gov.uk
London Borough of Havering – reducing general waste per household to no more than two sacks per week in two of Havering’s highest waste-producing areas
- Case study
- Scoping document
- Project work
- Final report (Microsoft Word download, 7.5 MB)
- Nudge communications (Microsoft Word download, 4.5 MB)
For more information email natalie.naor@havering.gov.uk
London Borough of Hounslow – increasing levels of recycling in high-rise flats
For more information email cindy.gardener@hounslow.gov.uk
Merton Council – reducing vehicle idling at level crossings in order to improve air quality
For more information email miar.crutchley@merton.gov.uk
New Forest District Council – reducing the amount of litter thrown from vehicles
For more information email nicola.plummer@nfdc.gov.uk
Surrey County Council – increasing cycling to school
For more information email research@surreycc.gov.uk
Westminster City Council – reducing dumping of waste bags and bulky items
For more information email chemsley@westminster.gov.uk
Community Safety
Cambridgeshire County Council – reducing hate crime, and increasing people’s confidence in reporting hate crime and incidents
For more information email esther.baffa-isaacs@peterborough.gov.uk
Kent County Council – increasing the uptake of support by domestic abuse victims
- Workshop video – short version
- Workshop video – full-length version
- Nudge communications (Microsoft Word download, 2.9 MB)
- Project video
- Final report
For more information email melanie.anthony@kent.gov.uk
Redbridge Council – reducing demand for on-street prostitution
For more information email john.richards@redbridge.gov.uk
Debt Recovery
Derbyshire County Council – increasing the uptake of financial and budgeting support offered to residents in economic hardship
For more information email ddf@derbyshire.gov.uk
London Borough of Barking and Dagenham – using data science and behavioural science to do proactive debt outreach
Newham Council – encouraging debt arrears payment and targeting support to Newham residents
- Scoping document
- Final report (Microsoft Word document, 10.1 MB)
For more information email katie.brunger@newham.gov.uk
Wigan Council – encouraging tenants in arrears to contact the Collections team and access support
Nudge communications (Microsoft Word download, 54.2 kB)
Worcestershire County Council – increasing prompt payment of fairer charging invoices in adult social care services
For more information email cbloss@worcestershire.gov.uk
Employment and Skills
Lincolnshire County Council – motivating employers to encourage their staff to attend skills and training opportunities in order to meet the emerging skills gap
For more information email clare.hughes@lincolnshire.gov.uk
Stockport Council – increasing the number of paid work placements for young people not in education, employment or training (NEET)
For more information email simon.armour@stockport.gov.uk
Fire and Rescue
East Sussex Fire and Rescue Service – reducing accidental dwelling fires
- Case study
- Scoping document
- Nudge communications (Microsoft Word download, 3.2 MB)
- Final report
Housing
Hammersmith and Fulham Council – understanding the barriers to, and motivating factors for, residents moving into sheltered housing to re-frame sheltered housing and promote residents to downsize into smaller properties
- Case study
- Scoping document
- Project work
- Final report
- Online survey text
- Nudge communications – letter
- Nudge communications – housing options
For more information email jacob.mcclellan@lbhf.gov.uk or calvin.garrett@lbhf.gov.uk
Tunbridge Wells Borough Council – supporting residents to access private rented housing rather than rely on council housing
- Scoping document
- Project work
- Nudge communications – control letter
- Nudge communications – treatment letter
- Final report
For more information email jane.lang@tunbridgewells@gov.uk
Public Health
Bradford Council – increasing uptake of the flu vaccine
For more information email grainne.dickerson@bradford.gov.uk
Brighton and Hove City Council – reducing sugar consumption in schools
For more information email katie.cuming@brighton-hove.gov.uk
Cheshire East Council – improving men’s mental health
- Final report
- Communications materials – Poster 1 | Poster 2 | Poster 3 | Poster 4 | Poster 5 | Poster 6 | Poster 7 | Poster 8 | Poster 9 | Poster 10 | Poster 11 | Poster 12
For more information email katy.ellison@cheshireeast.gov.uk
Hartlepool Borough Council – improving treatment uptake by individuals requiring support for drug and alcohol misuse
For more information email sharon.robson@hartlepool.gov.uk or alison.reeves@hartlepool.gov.uk
Liverpool City Council – reducing residents’ sugar consumption to improve health outcomes
For more information email sue.cummings@liverpool.gov.uk
North East Lincolnshire Council – increasing the uptake of bowel cancer screening in deprived areas to prevent illness escalation
- Case study
- Scoping document
- Nudge communications (Microsoft Word download, 23.9 kB)
- Final rep